Subscriber Churn (also known as customer churn, churn rate or attrition rate) is the percentage metric that quantifies the total number of people who cancel during a given period, based on the amount of people subscribed during that period.
Calculate Customer Churn using this formula:
Customer Churn Rate = (Customers beginning of month – Customers end of month) / Customers beginning of month
Monitoring customer churn will help you to understand how good you are at retaining customers and show what actions might result in a higher retention rate. Remember: the cost of acquiring new customers is 5-7 times more than retaining one.
Calculate Customer Churn using this formula:
Customer Churn Rate = (Customers beginning of month – Customers end of month) / Customers beginning of month
Monitoring customer churn will help you to understand how good you are at retaining customers and show what actions might result in a higher retention rate. Remember: the cost of acquiring new customers is 5-7 times more than retaining one.
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