Search Engine Optimization Plan: 1. Determining Your Goals

I am often asked how to start search engine optimization of a website. Thereby, I decided to create a section with topics about step by step search engine optimization. This information will be also useful for beginners in SEO.

Each search engine optimization specialist finds own way in search engine optimization by trial and error. In fact, a clearly defined common optimization plan does not exist. I will share my stages in search engine optimization.

 Stage1: Determine your goals for search engine optimization.

Your goals can be:

• Getting your website in search engines;
• Good positions in search engines for your desired search queries;
• Beat your competitors’ positions on particular search queries;
• Increasing visitors on your website;
• Attracting target audience and customers;
• Increasing conversion rate and, correspondingly, your revenue from ads or partner programs;
• A desire to be in trend;
• Other goals.

Depending on your goals you will build a strategy for search engine optimization.