Customer Acquisition and CAC

The cost of customer acquisition (CAC) is the price spent to acquire a new customer.

Cost of customer acquisition (CAC) = (the total costs associated with acquisition) / (total new customers within a specific time period) 

This metrics has different values and depends on the type of business. The more expensive items have the more expensive costs of attracting customers.

Information about the cost of customer acquisition will allow to correct and improve your marketing strategies (use more effective channels), scale your business while increasing revenue and reducing costs.