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Search Engine Optimization Plan: 4. Technical SEO audit

The next step of your search engine optimization plan should be the detailed technical SEO audit. Using auditing allows you to identify gaps and errors on your websites that would be obstacles for online promotion. Here you can find instruments for technical SEO audit that I am using.

The technical SEO audit will reveal:
  • How much is your website worth at this moment for the search engines: whether it is indexed, whether there is any filter, who links to your website, etc .;
  • Broken links on your website;
  • Pages with high nesting level;
  • Pages with slow response time;
  • Pages with the maximum amount of outbound links;
  • Non-unique titles, descriptions, tags h1, h2, h3 and etc;
  • Images without alt attribute;
  • Pages with maximum and minimum of internal links;
  • And much more.

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